Asma Ajaz-Ali

Asma has recently transitioned into the Interim CEO of Muslim Sports Foundation, where I lead work to tackle inequalities in sport and physical activity across Muslim communities in the UK. With nearly 30 years’ experience across sport, community and education, her career spans grassroots delivery through to strategic leadership.

Asma specialises in inclusive participation, partnership working and community engagement, with a strong focus on supporting those facing social, cultural and structural barriers to activity. She has spent many years working with young people and communities in underserved areas, helping to create safe, accessible opportunities that promote healthier, more active lives.

Her work is grounded in lived experience and a commitment to equity, with a focus on influencing systems and amplifying underrepresented voices across the sport and physical activity sector.

"I’m really pleased to be selected for the Spokesperson Leadership Programme. It’s a great opportunity to strengthen how I communicate the experiences and challenges facing Muslim communities and to help ensure those voices are better represented in wider conversations around sport, inclusion and inequality."