We believe people can challenge prejudice and disadvantage through the power of their story.
We empower people to create change through their stories.
We collaborate with people and communities who have direct experience of the issues and support them to share their stories and insights.
We want charities and socially minded organisations to develop the potential of their stories and storytelling skills to change perceptions, influence policy, and raise funds.
We build long term partnerships to facilitate opportunities for the people we work with and ensure their stories have maximum impact.
sounddelivery’s values are at the heart of everything we do. We are…
All our support is bespoke. We work one-to-one to unlock firsthand stories because we are passionate about building trust and confidence within people and organisations.
To the people we work with and the challenges they might face in getting their voice heard. We build relationships for the long term.
We pride ourselves in being connected with what is happening, knowing which stories need to be told, where they can be told, and how they can be told to have a sustainable, lasting impact.
We take risks and challenge our clients because we care about social change.
Our storytelling priorities
Our current storytelling priorities give a voice to:
- people with experience of violence and abuse;
- young people with experience of the care system;
- the role of legal advisors and the people who seek their help;
- people with first-hand experience of poverty, particularly those misrepresented in the media.
We want to support organisations that do great work but need further expertise to use the power of storytelling to increase their impact.
We love to build long-term relationships with the charities and organisations we partner with. Our founder Jude is personally involved in every project and we’re supported by a network of experienced associates who share our values.
Founder and Director
Jude is a BBC trained reporter and producer with over 20 years’ experience of unearthing stories that need to be told. She founded sounddelivery in 2006 to give charities and the people they support the skills and confidence to tell their stories. Since then Jude has trained thousands of individuals in storytelling, helping to raise awareness and inspire action on issues including mental health, domestic violence, homelessness, the care system, poverty and life in prison.
At the BBC Jude focused on human interest storytelling, developing and delivering high-impact social action campaigns across radio, television and digital. These included Ring Around Carers, Africa Lives, Hitting Home, Children in Need and Comic Relief.
Jude is a certified TPMA (Trainer Performance, Monitoring and Assessment) trainer and mentor, and a Fellow of the School for Social Entrepreneurs.
Helena joined the sounddelivery team in 2016 to work on our Social Media Exchange event. Since then her role has grown to include all aspects of our work, from research to marketing, delivering our events and supporting the design and delivery of our training programmes.
Helena is particularly interested in how stories can be used to change opinions and how charities can harness digital technologies to get their content seen and heard on different platforms.
Our board advisory panel
sounddelivery are supported by people who give their time and expertise to ensure we thrive.
Advisory Panel Member
Colin Falconer was the driving force behind Open Talent, Advantaged Thinking and Healthy Conversations at youth charity Foyer Federation, working as Director of Innovation for 15 years. In 2015, he set up Inspirechilli, offering consultancy, training and bespoke products to help organisations make inspiration work for good. Colin is currently an expert advisor for the Paul Hamlyn Foundation’s Youth fund, and is a fellow at the Royal Society of Arts. Previously, Colin helped manage the world’s first distance learning degree for ballet teachers, and set up advice and guidance systems for new approaches to e-learning.
Advisory Panel Chair
Emma Harrison is Chief Executive at IMIX, a not-for-profit communications agency which wants to shift public attitudes on migration to create an open and welcoming Britain for people who make the UK their home
Emma is passionate about the role of strategic communications in changing attitudes; engaging the public with campaigns and building movements for change. Emma has held senior roles in charities across a range of issues including international development, the disability sector and the consumer movement. As well as a strong background in multi-channel communications, Emma has significant experience of policy development and advocating for change which started during her time working at the European Parliament.
Advisory Panel Member
Tracey Ford is the Founder of the JAGS Foundation, created in memory of her son. In 2007, Tracey Ford’s son had been shot while at his friend’s ice-skating party. Andre died from his injuries; he was 17 years old. To help prevent similar tragic loss of life, she decided to do something to stop the culture of gangs and youth violence by speaking out on the issue. This led Tracey to found the JAGS Foundation in 2010, an acronym of her son’s full name, James Andre Godfrey Smartt-Ford. JAGS raise awareness of the consequences of youth murder and addresses problems affecting young people today offering peer mentoring in schools and works with agencies that help vulnerable young women. Women supported by the project have gone on to volunteer, using their lived experience to help others move away from youth crime.