Our vision

We believe people can challenge prejudice and disadvantage through the power of their story.

We empower people to create change through their stories.

Our mission

img_9577_15988745211_oAs a social enterprise, we address challenging social issues that often go unreported or misrepresented in the media or stigmatised by the public.

We collaborate with people and communities who have direct experience of the issues and support them to share their stories and insights.

We want charities and socially minded organisations to develop the potential of their stories and storytelling skills to change perceptions, influence policy, and raise funds.

We build long term partnerships to facilitate opportunities for the people we work with and ensure their stories have maximum impact.

Our values

sounddelivery’s values are at the heart of everything we do. We are…

  • Personal

    All our support is bespoke. We work one-to-one to unlock firsthand stories because we are passionate about building trust and confidence within people and organisations.

  • Committed

    To the people we work with and the challenges they might face in getting their voice heard. We build relationships for the long term.

  • Aware

    We pride ourselves in being connected with what is happening, knowing which stories need to be told, where they can be told, and how they can be told to have a sustainable, lasting impact.

  • Unstoppable

    We take risks and challenge our clients because we care about social change.

Our storytelling priorities

Our current storytelling priorities give a voice to:

  • people with experience of violence and abuse;
  • young people with experience of the care system;
  • the role of legal advisors and the people who seek their help;
  • people with first-hand experience of poverty, particularly those misrepresented in the media.

We want to support organisations that do great work but need further expertise to use the power of storytelling to increase their impact.

The team

We love to build long-term relationships with the charities and organisations we partner with. Our founder Jude is personally involved in every project and we’re supported by a network of experienced associates who share our values.

  • Jude Habib

    Founder and Director

    Jude is a BBC trained reporter and producer with over 20 years’ experience of unearthing stories that need to be told. She founded sounddelivery in 2006 to give charities and the people they support the skills and confidence to tell their stories. Since then Jude has trained thousands of individuals in storytelling, helping to raise awareness and inspire action on issues including mental health, domestic violence, homelessness, the care system, poverty and life in prison.

    At the BBC Jude focused on human interest storytelling, developing and delivering high-impact social action campaigns across radio, television and digital. These included Ring Around Carers, Africa Lives, Hitting HomeChildren in Need and Comic Relief.

    Jude is a certified TPMA (Trainer Performance, Monitoring and Assessment) trainer and mentor, and a Fellow of the School for Social Entrepreneurs.

  • Helena Hastings

    Digital officer

    Helena joined the sounddelivery team in 2016 to work on our Social Media Exchange event. Since then her role has grown to include all aspects of our work, from research to marketing, delivering our events and supporting the design and delivery of our training programmes.

    Helena is particularly interested in how stories can be used to change opinions and how charities can harness digital technologies to get their content seen and heard on different platforms.

Our board advisory panel

sounddelivery are supported by people who give their time and expertise to ensure we thrive.

  • Colin Falconer

    Advisory Panel Member

    Colin Falconer was the driving force behind Open Talent, Advantaged Thinking and Healthy Conversations at youth charity Foyer Federation, working as Director of Innovation for 15 years.  In 2015, he set up Inspirechilli, offering consultancy, training and bespoke products to help organisations make inspiration work for good. Colin is currently an expert advisor for the Paul Hamlyn Foundation’s Youth fund, and is a fellow at the Royal Society of Arts.  Previously, Colin helped manage the world’s first distance learning degree for ballet teachers, and set up advice and guidance systems for new approaches to e-learning.

  • Emma Harrison

    Advisory Panel Chair

    Emma Harrison is Chief Executive at IMIX, a not-for-profit communications agency which wants to shift public attitudes on migration to create an open and welcoming Britain for people who make the UK their home

    Emma is passionate about the role of strategic communications in changing attitudes; engaging the public with campaigns and building movements for change. Emma has held senior roles in charities across a range of issues including international development, the disability sector and the consumer movement.  As well as a strong background in multi-channel communications, Emma has significant experience of policy development and advocating for change which started during her time working at the European Parliament.

  • Tracey Ford

    Advisory Panel Member

    Tracey Ford is the Founder of the JAGS Foundation, created in memory of her son. In 2007, Tracey Ford’s son had been shot while at his friend’s ice-skating party. Andre died from his injuries; he was 17 years old. To help prevent similar tragic loss of life, she decided to do something to stop the culture of gangs and youth violence by speaking out on the issue. This led Tracey to found the JAGS Foundation in 2010, an acronym of her son’s full name, James Andre Godfrey Smartt-Ford. JAGS raise awareness of the consequences of youth murder and addresses problems affecting young people today offering peer mentoring in schools and works with agencies that help vulnerable young women. Women supported by the project have gone on to volunteer, using their lived experience to help others move away from youth crime.

  • Dr Simon Davey

    Director, Omega Alpha

    Dr Simon Davey leads Omega Alpha, a consultancy working across strategy, digital, data and change. He has over twenty years’ experience working with charities and educational programmes and since 2016 has focused on access to justice organisations and networks, specifically organisational change,
    innovation, data and technology projects (including digital strategy and project implementations), alongside whole system and sector change. Simon serves as an Independent Commissioner for the Data and Marketing Commission, is a guest lecturer at Cass Business School Centre for Charity Effectiveness, a proud trustee of Law for Life (and enjoys applying Lego in strategic thinking).

  • Robert Aldhouse

    Global Commercial Director - Conference & Incentive Travel Portfolio, Haymarket Media Group

    Having worked for nearly 20 years within the publishing industry, Robert has a wealth of experience to bring to strategic development within a dynamic commercial environment. He has a strong track record of success in the implementation of new viable revenue streams, staying ahead of the curve in terms of market direction. Robert develops and implements commercial expansion strategy across UK, US and APAC regions, he has product development experience across live events, digital and print. He has experience of management of International Sales Team as well as multi-national client management at C-Suite level.

  • Lisa Jonas

    Assistant Director Business Planning & Governance at National Theatre

    Lisa is a talented, creative and effective Operations Director / Head of Operations with excellent leadership, strategic planning, financial, digital and communication skills. She has a proven track record of delivering increased value in respect of service delivery, efficiency, productivity and cost effectiveness. Lisa has had years of experience in operations both as a freelance consultant and at organisations including Creative Access, and now currently at the National Theatre.

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