Our team

We love to build long-term relationships with the charities and organisations we partner with. We’re supported by a network of experienced associates who share our values.

  • Jude Habib

    Founder and Director

    Jude is a BBC trained reporter and producer with over 20 years’ experience of unearthing stories that need to be told. She founded sounddelivery in 2008 to give charities and the people they support the skills and confidence to tell their stories. Since then Jude has trained thousands of individuals in storytelling, helping to raise awareness and inspire action on issues including mental health, domestic violence, homelessness, the care system, poverty and life in prison. sounddelivery became a charity in February 2021.

    At the BBC Jude focused on human interest storytelling, developing and delivering high-impact social action campaigns across radio, television and digital.

    Jude is a certified TPMA (Trainer Performance, Monitoring and Assessment) trainer and mentor, and a Fellow of the School for Social Entrepreneurs.

  • Helena Hastings

    Communications Manager

    Helena joined the sounddelivery team in 2016 to work on our Social Media Exchange event. Since then her role has grown to include all aspects of our work, from managing our marketing, to delivering our events, content creation, research, supporting the design and delivery of our training programmes, and writing funding bids.

    Helena is particularly interested in how stories can be used to change opinions and how charities can harness digital technologies to get their content seen and heard on different platforms.

  • Maaiysa Valli

    Media Communications Manager

    Maaiysa joins us from the world of journalism, with her newsroom experience spanning over a decade. She has been telling stories at a local, national and international level, primarily with the BBC. Most recently a Home Affairs Producer at Channel 4 News, Maaiysa’s work over the years has seen her specialise in ethnic minority issues – including the Windrush scandal and Islamophobia – amplifying the voices of those who may not necessarily be heard, illustrating the injustices they have faced.

    Maaiysa’s work – as a producer and a reporter – has been nominated for numerous awards, including Mind Media, Royal Television Society and the Association of  International Broadcasting. Her recent work during the pandemic was recognised by the Press Gazette for Journalism Excellence. Having worked in both radio and television, Maaiysa has a keen eye for stories and developing them to be told as authentically as possible.

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