YHA 2009
Oct 12th, 2009 • Category: Case studies
We’ve been working with the YHA since 2007 creating videos for their AGM which traditionally takes place in September. We’ve visited action-adventure summer camps (normally in the rain) and interviewed teachers and pupils about the benefits of going on school trips and staying in youth hostels.
This year we took a slightly different approach and trained young people (aged between 10 and 19) to do some of the work for us! Daubeney Primary School in Hackney volunteered to let us follow their Year 6 school trip to North Yorkshire. We trained the children to use audio recorders and digital cameras and they went away armed with microphones and made lots of recordings for us, and kept written diaries which we then able to record. The finished piece used loads of the pictures the kids took – and some of their recordings too!
We also trained teenagers to use small cameras so they could record video diaries while away at a YHA Do It 4 Real summer camp. We then spent a day filming at the camp (another rainy day!) and then put together the audio diaries and our footage in the edit. We got personal views of camp – and when reviewing the footage found lots of things we wouldn’t have been able to film ourselves. It gave the teenagers the chance to add their creativity too – I really like Katie’s spelling out Do It 4 Real on her condensated window!
We also had exclusive access to the first Families’ Activity Breaks run by the Ministry of Defence in partnership with the YHA. This pilot project was aimed at families who have suffered the loss of a serving parent (including step parent or other legal guardian).
The camp involved loads of fun and exciting activities including coasteering, abseiling and raft building. sounddelivery Associate Lucy Frears spent a day at the camp in Coverack in Cornwall and interviewed mothers and children about their holiday and how they felt about spending a week with other families going through the bereavement process.
We were delighted that the audio we collected featured on Woman’s Hour on BBC Radio Four on Monday 17th August.
The presentation we put together, which you can see below, was played to a Government minister who was visiting the second week of the camp – which took place in Whitby. Discussions have taken place and we’re delighted that after this initial pilot 3 FAB camps are now taking place next summer.
YHA is in a competitive market and is constantly trying to keep its profile high so anyone choosing hostel accomodation will come to them. Young independent travellers have a host of options when it comes to cheap and affordable places to stay. We were asked to make a short film to appeal to young people to try and encourage them to choose YHA.
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“sounddelivery breathe life into ideas. YHA has worked on several projects with the company and has never been disappointed. They are a one-stop-shop for all of our multi-media requirements.” Sam Littlechilds, National Policy Officer, Marketing & Corporate Affairs Department, YHA
“Families Activity Breaks (FAB) is a tri Service initiative to provide bereaved Service families will an activity based holiday in partnership with the Youth Hostel Association and the Candle Project. sounddelivery produced a slideshow based on a day spent with the FAB mums, children and volunteers undertaking various adventure training activities including zip wires and rock climbing. The slide show captured the effect of the project and the emotions of the families in a way that was understated yet utterly powerful. I have been unable to adequately articulate the benefits and effect FAB has had on the families, I have put the slide show on and its done the job for me. We are now in a position to growing and expanding the project and I shall use the slide show to further support FAB.” Major Belinda Forsythe MBE