Half-day workshops
In addition to our one and two-day courses, we offer a range of half-day workshops focusing on social media applications that can help your organisation engage existing and new audiences online.
Delivered over a morning or afternoon, our half-day Facebook, Twitter and blogging workshops will quickly build the knowledge, practical experience and confidence you need to start using these social media tools in your work, or take your social media activity to the next level.
As with all of our training, these workshops are interactive and hands-on. You’ll be learning by doing and will work on live projects throughout the session. More about our training approach
Hands-on Twitter
Our half-day Twitter workshop will help you understand exactly what Twitter is, why you should be using it and the advantages it offers you and your organisation.
By the end of the workshop you will be able to:
- understand what Twitter is and how it is used
- set up your own Twitter account
- personalise your profile to ensure people can find you
- find and follow other organisations
- understand the jargon of Twitter, including hashtags, @replies and retweets
- trace popular topics (and start you own!) using hashtags
- make the most of your 140 characters by using URL shortening systems
- track changes in your Twitter following and popularity by using Klout
- keep control of multiple Twitter accounts using APIs such as Tweetdeck, Tweetie and Hootsuite.
This workshop is ideal for communications, PR and media teams, bloggers, social activists, web teams, journalists and researchers.
Hands-on Blogging
Our half-day blogging workshop will show you how to write a successful, interesting blog and develop a large readership. You’ll also learn some of the tricks that can help you get your blogs noticed.
By the end of the workshop you will be able to:
- identify the benefits of blogging
- find and read blogs using Technorati and Google Blogs
- decide which blogging platform is right for your organisation
- create your own blog
- use advanced tools in the Blogger platform, to develop interesting content for your blog
- increase your chances of appearing in web search results by adding tags and keywords to your blog entries
- boost your readership by integrating your blog with your website and social media profiles, including Facebook and Twitter.
This workshop is suitable for anyone interested in getting started in blogging and spreading the word about the work they do.
How to Create a Social Media Strategy
This half-day workshop will help you develop your organisation’s social media strategy, find your online voice and decide on what your social media staff can and cannot do.
By the end of the workshop you will be able to:
- understand the need for a good social media strategy
- decide what kind of strategy your organisation needs
- use online tools to create a social media policy
- use your social media strategy to develop your organisation’s online voice.
This workshop is ideal for communications and social media teams, particularly those that tweet and update Facebook, as well as bloggers and chief executives.
Facebook for Marketing
Our half-day Facebook for Marketing workshop will enhance your understanding of Facebook, how you can develop your organisation’s presence on it and how it can be used to reach a wider audience.
By the end of the workshop you will be able to:
- create your own Facebook account which can later be used to control profiles for your organisation
- find and follow organisations that you admire
- use Facebook apps to improve your page’s functionality
- integrate your Facebook profile into your existing websites and social media platforms
- understand what the News Feed is and how you can use it.
This workshop is suitable for web, social media, PR and marketing teams, as well as bloggers, activists and journalists.
Booking information
For more information and prices for any of our half-day workshops, contact us on 020 7993 6340 or training@sounddelivery.org.uk
