Are you using multimedia content as effectively as you could to get your stories seen and heard?  On this half-day course you’ll hear from organisations such as The Scouts how they maximise the potential of their digital content.  We’ll also be examining real case studies to identify the crucial factors that will make your stories appealing to a wider audience.

What you will learn:

• The dos and don’ts of producing multimedia content
• What journalists are looking for
• Which organisations are getting it right and why
• Jude’s “10 channels rule”: how to use content across multiple outlets
• How to use content to increase support and funds

Who should attend:

• Marketing managers
• Press and PR officers
• Fundraising managers
• Strategy managers

Course time: 9.30 – 1pm, Friday 9th March

Cost: £125 for small charities with an income under £1 million; £150 for charities with income of more than £1 million

To book or for more information please email training@sounddelivery.org.uk or call us on 020 7993 6340

Kirsty talked about the charity’s success at engaging with its supporters worldwide using social media and the power of video. As a surprise extra we were joined, via the power of Skype, by Lucy Buck the founder and heart of Childsi from her home in Kampala.  She spoke passionately about why she had started the charity and how their approach seems to be working.  The Storify below provides a collection of tweets, pictures, videos and an AudioBoo from the night:

sound

The media landscape has changed dramatically. Newspapers are now broadcasters and mainstream media increasingly incorporates digital content produced by others. At the same time, social media has enabled charities to be broadcasters themselves, providing amazing opportunities to engage and reach new audiences.

Are you using multimedia content as effectively as you could to get your stories seen and heard? This interactive half-day seminar  will bring together a stellar line-up of experts and real case-studies to ensure you have the vision, strategies and practical know-how to maximize the opportunities.

You will learn:

• The Dos and Don’ts of producing multimedia content
• From the horse’s mouth: what journalists are looking for
• Which charities are getting it right and why
• Jude’s “10 channels rule”: how to use content across multiple outlets
• How to use content to increase support and funds

Who should attend:

• Marketing managers
• Press and PR officers
• Fundraising managers
• Strategy managers

This seminar is specifically targeted at the charity and not-for-profit sectors.

Seminar Facilitator:

Jude Habib, Founder & creative director, sounddelivery

Jude is passionate about the power of digital storytelling. She set up sounddelivery a digital media training and production agency in 2006 to help non-profit organisations including charities, museums and heritage organisations and socially minded enterprises  to embrace the changing media landscape.

Jude’s media experience includes twelve years of working forthe BBC as a reporter and producer. She developed and delivered campaigns for radio, TV, online and mobile phones. Campaigns included Children in Need, Ring Around Carers, Hitting Home (Domestic Violence), Talking Teenagers (Parenting) and Comic Relief. sounddelivery has worked with a wide range of clients including Carers UK, The Big Lottery Fund, Museum of London and The Family Holiday Association.

Guest Speakers:

Simon Carter, Assistant Director of Marketing and Communications The Scout Association

Simon has worked in the not for profit sector for over 25 years. Simon currently is the Assistant Director for Media Relations at the Scout Association. He devised and implemented the Association’s highly successful media relations work during its centenary year. He was also part of the team that managed media relations across the globe for the worlds 28 million Scouts. He travels extensively in his work around the UK and Europe offering training support and advice on effective media relations. He is equally at home cooking sausages over an open fire in his back garden as he is in a TV studio supporting the UK’s celebrity Chief Scout Bear Grylls. Simon has experience of working with organisations at all levels. He has advised Trustees of major UK charities and supported youth workers based in small hand to mouth operations who work with the hardest to reach youngsters on the streets of London.

Clare Horton, Editor, SocietyGuardian.co.uk

Clare has  been a journalist for more than 20 years. After starting in local papers, she was the news editor of the Big Issue in the North in Manchester.  She then worked for a news agency in London before joining the SocietyGuardian web team a fortnight before the site’s launch in November 2000. She have been the site editor for the last three years. Clare is a champion of digital storytelling and encourages charities to harness their multimedia content. She has had great success in featuring content produced by charities in relevant Guardian editorial.

Laura Sleight, Head of Media Relations, The Blue Cross

Laura Sleight has been working in media relations for over 10 years, with a breadth of experience across the private, public and third sectors. Since 2007, she has been head of media relations at The Blue Cross, one of the UK’s leading animal charities which helps many thousands of sick and homeless animals every year. Laura is responsible for media strategy and reputation management, communicating the excellent work of the charity to its service users and supporters. She heads up a small team who are focused on identifying and exploiting opportunities across different media, using innovative tactics to maximise media coverage in a somewhat crowded market place. In the last year, The Blue Cross has successfully quadrupled its national media coverage with stories ranging from quirky animal rehoming appeals to campaigning for change in dangerous dogs laws.

Guardian Voluntary Sector Network member discount

Guardian Voluntary Sector Network members receive a 20% discount on the standard delegate rate. If you’re not already a member, you can sign up here – it’s quick, simple and absolutely free of charge.

For more information, call 0203 353 4059 or email seminars@guardian.co.uk or book your tickets on the Eventbrite page.

The media landscape has changed dramatically. Newspapers are now broadcasters and mainstream media increasingly incorporates digital content produced by others. At the same time, social media has enabled charities to be broadcasters themselves, providing amazing opportunities to engage and reach new audiences.

Are you using multimedia content as effectively as you could to get your stories seen and heard? This interactive half-day seminar  will bring together a stellar line-up of experts and real case-studies to ensure you have the vision, strategies and practical know-how to maximize the opportunities.

You will learn:

• The Dos and Don’ts of producing multimedia content
• From the horse’s mouth: what journalists are looking for
• Which charities are getting it right and why
• Jude’s “10 channels rule”: how to use content across multiple outlets
• How to use content to increase support and funds

Who should attend:

• Marketing managers
• Press and PR officers
• Fundraising managers
• Strategy managers

This seminar is specifically targeted at the charity and not-for-profit sectors.

Seminar Facilitator:

Jude Habib, Founder & creative director, sounddelivery

Jude is passionate about the power of digital storytelling. She set up sounddelivery a digital media training and production agency in 2006 to help non-profit organisations including charities, museums and heritage organisations and socially minded enterprises  to embrace the changing media landscape.

Jude’s media experience includes twelve years of working forthe BBC as a reporter and producer. She developed and delivered campaigns for radio, TV, online and mobile phones. Campaigns included Children in Need, Ring Around Carers, Hitting Home (Domestic Violence), Talking Teenagers (Parenting) and Comic Relief. sounddelivery has worked with a wide range of clients including Carers UK, The Big Lottery Fund, Museum of London and The Family Holiday Association.

Guest Speakers:

Simon Carter, Assistant Director of Marketing and Communications The Scout Association

Simon has worked in the not for profit sector for over 25 years. Simon currently is the Assistant Director for Media Relations at the Scout Association. He devised and implemented the Association’s highly successful media relations work during its centenary year. He was also part of the team that managed media relations across the globe for the worlds 28 million Scouts. He travels extensively in his work around the UK and Europe offering training support and advice on effective media relations. He is equally at home cooking sausages over an open fire in his back garden as he is in a TV studio supporting the UK’s celebrity Chief Scout Bear Grylls. Simon has experience of working with organisations at all levels. He has advised Trustees of major UK charities and supported youth workers based in small hand to mouth operations who work with the hardest to reach youngsters on the streets of London.

Clare Horton, Editor, SocietyGuardian.co.uk

Clare has  been a journalist for more than 20 years. After starting in local papers, she was the news editor of the Big Issue in the North in Manchester.  She then worked for a news agency in London before joining the SocietyGuardian web team a fortnight before the site’s launch in November 2000. She have been the site editor for the last three years. Clare is a champion of digital storytelling and encourages charities to harness their multimedia content. She has had great success in featuring content produced by charities in relevant Guardian editorial.

Laura Sleight, Head of Media Relations, The Blue Cross

Laura Sleight has been working in media relations for over 10 years, with a breadth of experience across the private, public and third sectors. Since 2007, she has been head of media relations at The Blue Cross, one of the UK’s leading animal charities which helps many thousands of sick and homeless animals every year. Laura is responsible for media strategy and reputation management, communicating the excellent work of the charity to its service users and supporters. She heads up a small team who are focused on identifying and exploiting opportunities across different media, using innovative tactics to maximise media coverage in a somewhat crowded market place. In the last year, The Blue Cross has successfully quadrupled its national media coverage with stories ranging from quirky animal rehoming appeals to campaigning for change in dangerous dogs laws.

Guardian Voluntary Sector Network member discount

Guardian Voluntary Sector Network members receive a 20% discount on the standard delegate rate. If you’re not already a member, you can sign up here – it’s quick, simple and absolutely free of charge.

For more information, call 0203 353 4059 or email seminars@guardian.co.uk or book your tickets on the Eventbrite page.

sounddelivery and the Third Sector PR and Communications Network are delighted to be hosting a Q & A session with Kirsty Stephenson.

Kirsty volunteers as a digital strategist at the Child’s i Foundation. This small charity runs a transitional home and family support centre which aims to ensure every child in their care grows up in a loving family in Uganda.

Kirsty will be talking about the charity’s success at engaging with its supporters worldwide using social media and the power of video. This blog post about Joey, one of the children Child’s i helped, appeared on Third Sector last year.

We’ll also have a Skype link with the founder of Child’s i, Lucy Buck, from the charity’s base in Uganda.

Date: Tuesday 29th November

Time: 5.45pm for a 6.15pm start

Location: sounddelivery, 3rd Floor, Cityside House, London, E1 1EE

This is a free event but places will be limited. To book your place please click here.

The course will teach you to make the most of your current social media activity and understand some of the most exciting new social media trends today. Throughout the workshop you’ll learn to take advantage of advanced tools for social media applications you’re already using and get hands on with the newest social media trends.

You also learn to share the load by creating admins to watch over your social media presence and understand how you can to monitor all your account with one application, while establishing how your organisation can successfully integrate new social media tools into your online presence.

Please note that a working knowledge of social media is required for this workshop. We also offer a Social Media Basics workshop which can introduce you to basic social media skills.

For more information, or to book a place, email hello@sounddelivery.org.uk or call 020 7993 6340

But if you’re just getting to grips with social media, the options available can be a bit overwhelming. Our one-day Social Media Basics workshop will help you understand the jargon and give you hands-on experience in areas including blogging, social networking, wikis and social bookmarks.

sounddelivery training is all about learning-by-doing, so you’ll have plenty of opportunities to try out social media applications and see how they can be applied to your organisation. The day will focus on free or inexpensive applications that you can easily use within your organisation.

What you will learn

By the end of the day you will understand:

• what social media offers and how to use it as part of the communications and fundraising mix
• how to set up a blog
• how to use Facebook groups and pages
• how to start using Twitter
• how to find and engage new audiences
• how to plan your social media strategy.

How your organisation will benefit

A sound understanding of social media applications will help your organisation to:

• reach new audiences through different social media platforms
• join in with online conversations about your organisation and issues related to your work
• promote and showcase your work and campaigns online
• introducing new fundraising tools to your websites and social media applications
• communicate directly with supporters, service users, stakeholders and volunteers.

What participants say

“Relevant, practical and very clear. Gave me confidence, ideas and inspiration!” Michelle Bell, BAAF

How to book

Please see our training and events calendar for upcoming workshop dates or contact us for more information. If you have a group of five or more people to book onto this workshop, we can also create atailor-made training session that meets your exact needs.

The pricing structure for our Social Media Basics workshop is:

• charity / voluntary sector: £195 + VAT per person
• public sector: £250 + VAT per person
• private sector: £300 + VAT per person.

Please note that this workshop requires a reasonable level of IT literacy.

See also

Social Media Advanced

But if you’re just getting to grips with social media, the options available can be a bit overwhelming. Our one-day Social Media Basics workshop will help you understand the jargon and give you hands-on experience in areas including blogging, social networking, wikis and social bookmarks.

sounddelivery training is all about learning-by-doing, so you’ll have plenty of opportunities to try out social media applications and see how they can be applied to your organisation. The day will focus on free or inexpensive applications that you can easily use within your organisation.

What you will learn

By the end of the day you will understand:

• what social media offers and how to use it as part of the communications and fundraising mix
• how to set up a blog
• how to use Facebook groups and pages
• how to start using Twitter
• how to find and engage new audiences
• how to plan your social media strategy.

How your organisation will benefit

A sound understanding of social media applications will help your organisation to:

• reach new audiences through different social media platforms
• join in with online conversations about your organisation and issues related to your work
• promote and showcase your work and campaigns online
• introducing new fundraising tools to your websites and social media applications
• communicate directly with supporters, service users, stakeholders and volunteers.

What participants say

“Relevant, practical and very clear. Gave me confidence, ideas and inspiration!” Michelle Bell, BAAF

How to book

Please see our training and events calendar for upcoming workshop dates or contact us for more information. If you have a group of five or more people to book onto this workshop, we can also create atailor-made training session that meets your exact needs.

The pricing structure for our Social Media Basics workshop is:

• charity / voluntary sector: £195 + VAT per person
• public sector: £250 + VAT per person
• private sector: £300 + VAT per person.

Please note that this workshop requires a reasonable level of IT literacy.  The course is from 10am  - 4.45

See also

Social Media Advanced

ColaLife is a charity that has done just that. Starting with a Facebook group before they even had a website, founder Simon Berry created a campaign that saw his follower numbers grow into the thousands and gave him direct contact with one of the biggest companies in the world.

During this hands-on, collaborative workshop, Simon will show you how you can use social media to create a successful campaign. Drawing from a host of inspirational case studies and his own experience, Simon will explain what makes a good campaign, how to encourage your audience to interact with you and how to generate media support around your organisation.

This event, which is exclusive to sounddelivery’s networks, will be one of Simon’s last UK appearances before he relocates to Zambia to run the ColaLife pilot. Places will be extremely limited so book your place by emailing training@sounddelivery.org.uk

Objectives: By the end of the workshop you will be able to;

• Understand how to reach your target audience using different social media tools
• Start conversations around your campaign
• Encourage your audience to spread the word for you
• Generate media support for your organisation
• Start real-world activism for your cause using Facebook

Who should attend:

• Campaigners
• Activists
• Social media teams
• Bloggers
• Journalists
• PR teams

Cost: £95+Vat Charities/Non Profits turnover under £1 million

£150+Vat Charities over £1million   Other organisations £250

Time: 2 – 5.30pm

About ColaLife

ColaLife is a charity working in developing countries to bring Coca-Cola, its bottlers and others together to open up Coca-Cola’s distribution channels to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives.

http://www.colalife.org