sounddelivery » Health

Leicester Hospitals Charity – Our Space Appeal

Mark — Fri, 16 Dec 2011 16:55:10 +0000

To support the Leicester Hospitals Charity’s Appeal for a new teenage/young people cancer ward at Leicester Royal Infirmary we were commissioned to create this video. We prepared all the interviews and then worked with an in-house cameraman. We then crafted a narrative from all the raw footage.

Leicester Hospitals Charity, with support from the Teenage Cancer Trust, and the Robbie Anderson Cancer Trust, needs to raise £1.4 million for the project to go ahead. If the money can be raised in time, work on the new unit will start in summer 2012.

Currently, children are treated in the children’s hospital. Young adults have specialist treatment in adult oncology and haematology wards and outpatients. Other treatment is spread out across different areas of the hospitals. This can be particularly difficult for teenagers and young adults both when first diagnosed and treated for cancer and if they need to make the transition from children’s to adult cancer services.

The new integrated unit will totally transform the environment in which children, teenagers and young adults are treated. The careful use of design, lighting and colour will turn an ordinary hospital ward into a space that children will find stimulating whatever their age.

To support the Appeal please go to: justgiving.com/cancerappeal

societyguardian podcast: Fundraising, Charity Shops and defending Chuggers

Mark — Tue, 14 Sep 2010 15:40:30 +0000

It takes perseverance, innovative thinking, and a strong belief in your mission to be a successful fundraiser during a recession. With government cuts and the public’s fears about where their next paycheck is coming from purse strings are tighter than usual and charity incomes have dipped while pressures on services have inevitably increased. In this edition of the podcast we take stock of the fundraising sector and look at what’s working, how to keep supporters giving and the role online plays in the mix.

With endorsements from Dame Helen Mirren, the recent television series fronted by Mary Portas and a hike in year-on-year profits it would seem charity shops are riding high. We ask how important they are to charities and how they contribute to overall fundraising.

And it’s certain that Face-to-face fundraisers, or Chuggers as they’re more commonly termed, are never going to win any popularity contests. But many charities use them, and they most definitely produce results. Ian MacQuillan from the Public Fundraising Regulatory Association offers his defence of the humble fundraiser… which certainly gets the guests talking! Listen below, or check out the Guardian’s Charity Effectiveness microsite…..

Programme guests

Clara Avery, Head of Supporter Insight & Development at Macmillan Cancer Support

Peter Storey, Director of Marketing at Kidney Research UK

Martin Brookes, Chief Executive of New Philanthropy Capital

Warren Alexander, Chief Executive of the Association of Charity Shops

Debbie Dixon, BHF Regional Manager for London and South East.

Programme links

Leicester Hospitals Charity – Neo-Natal Unit

Mark — Mon, 07 Dec 2009 11:07:24 +0000

The neonatal unit at Leicester Royal Infirmary is about to undergo a major redevelopment, funded by the University Hospitals of Leicester NHS Trust. This exciting new development will enable them to treat premature babies in better surroundings than is possible now, but there are things that they want to do that they know they cannot do without additional support. This fundraising slideshow, produced by sounddelivery, is aimed to help the Trust create the new neonatal unit the best in the country.

There have been huge advances in treatment for babies born prematurely over the last twenty years. Survival rates for premature babies have improved significantly, and the treatment now provided allows staff at the hospital to manage critically ill babies with a greater chance of success than was possible before.

The Trust wants to do much more to help parents in this situation. They want to provide better support for parents – a comfortable room where they can be on the unit, perhaps talking to other parents in the same situation, while the doctors and nurses are caring for their babies. A separate room where parents and doctors can talk in private when there is bad news. And they also want to provide bedrooms in the same building – sometimes parents have travelled long distances when their baby is admitted to the neonatal unit, and going home is not an option.

In the UK, one in every ten babies born needs neonatal treatment. In Leicester they admit more than 600 babies to the unit every year, and the number is growing. Some stay for a few days, others for weeks or even months.

The aim of this slideshow is to highlight the role of the unit to raise awareness and most importantly funds so that they can invest in new state-of-the-art cots designed for premature babies needing to undergo complex medical procedures.

SocietyGuardian: Mental health podcast

sdadmin — Tue, 31 Mar 2009 18:47:36 +0000

Brief

We partnered with societyguardian.co.uk to produce a pilot mental health podcast to mark Mental Health Action Week 2008.

Approach

The magazine-style programme – the first societyguardian had ever commissioned – featured psychiatrist Paul Keedwell, author and columnist Clare Allan and Andrew McCulloch, Chief Executive of the Mental Health Foundation.

Clare previewed the TV adapation of her novel Poppy Shakespeare and poet Bose Dania talked about her experiences of depression.

Outcome

This was sounddelivery’s first podcast for societyguardian and we have gone on to establish a great working relationship with the societyguardian team.