sound

The media landscape has changed dramatically. Newspapers are now broadcasters and mainstream media increasingly incorporates digital content produced by others. At the same time, social media has enabled charities to be broadcasters themselves, providing amazing opportunities to engage and reach new audiences.

Are you using multimedia content as effectively as you could to get your stories seen and heard? This interactive half-day seminar  will bring together a stellar line-up of experts and real case-studies to ensure you have the vision, strategies and practical know-how to maximize the opportunities.

You will learn:

• The Dos and Don’ts of producing multimedia content
• From the horse’s mouth: what journalists are looking for
• Which charities are getting it right and why
• Jude’s “10 channels rule”: how to use content across multiple outlets
• How to use content to increase support and funds

Who should attend:

• Marketing managers
• Press and PR officers
• Fundraising managers
• Strategy managers

This seminar is specifically targeted at the charity and not-for-profit sectors.

Seminar Facilitator:

Jude Habib, Founder & creative director, sounddelivery

Jude is passionate about the power of digital storytelling. She set up sounddelivery a digital media training and production agency in 2006 to help non-profit organisations including charities, museums and heritage organisations and socially minded enterprises  to embrace the changing media landscape.

Jude’s media experience includes twelve years of working forthe BBC as a reporter and producer. She developed and delivered campaigns for radio, TV, online and mobile phones. Campaigns included Children in Need, Ring Around Carers, Hitting Home (Domestic Violence), Talking Teenagers (Parenting) and Comic Relief. sounddelivery has worked with a wide range of clients including Carers UK, The Big Lottery Fund, Museum of London and The Family Holiday Association.

Guest Speakers:

Simon Carter, Assistant Director of Marketing and Communications The Scout Association

Simon has worked in the not for profit sector for over 25 years. Simon currently is the Assistant Director for Media Relations at the Scout Association. He devised and implemented the Association’s highly successful media relations work during its centenary year. He was also part of the team that managed media relations across the globe for the worlds 28 million Scouts. He travels extensively in his work around the UK and Europe offering training support and advice on effective media relations. He is equally at home cooking sausages over an open fire in his back garden as he is in a TV studio supporting the UK’s celebrity Chief Scout Bear Grylls. Simon has experience of working with organisations at all levels. He has advised Trustees of major UK charities and supported youth workers based in small hand to mouth operations who work with the hardest to reach youngsters on the streets of London.

Clare Horton, Editor, SocietyGuardian.co.uk

Clare has  been a journalist for more than 20 years. After starting in local papers, she was the news editor of the Big Issue in the North in Manchester.  She then worked for a news agency in London before joining the SocietyGuardian web team a fortnight before the site’s launch in November 2000. She have been the site editor for the last three years. Clare is a champion of digital storytelling and encourages charities to harness their multimedia content. She has had great success in featuring content produced by charities in relevant Guardian editorial.

Laura Sleight, Head of Media Relations, The Blue Cross

Laura Sleight has been working in media relations for over 10 years, with a breadth of experience across the private, public and third sectors. Since 2007, she has been head of media relations at The Blue Cross, one of the UK’s leading animal charities which helps many thousands of sick and homeless animals every year. Laura is responsible for media strategy and reputation management, communicating the excellent work of the charity to its service users and supporters. She heads up a small team who are focused on identifying and exploiting opportunities across different media, using innovative tactics to maximise media coverage in a somewhat crowded market place. In the last year, The Blue Cross has successfully quadrupled its national media coverage with stories ranging from quirky animal rehoming appeals to campaigning for change in dangerous dogs laws.

Guardian Voluntary Sector Network member discount

Guardian Voluntary Sector Network members receive a 20% discount on the standard delegate rate. If you’re not already a member, you can sign up here – it’s quick, simple and absolutely free of charge.

For more information, call 0203 353 4059 or email seminars@guardian.co.uk or book your tickets on the Eventbrite page.

The media landscape has changed dramatically. Newspapers are now broadcasters and mainstream media increasingly incorporates digital content produced by others. At the same time, social media has enabled charities to be broadcasters themselves, providing amazing opportunities to engage and reach new audiences.

Are you using multimedia content as effectively as you could to get your stories seen and heard? This interactive half-day seminar  will bring together a stellar line-up of experts and real case-studies to ensure you have the vision, strategies and practical know-how to maximize the opportunities.

You will learn:

• The Dos and Don’ts of producing multimedia content
• From the horse’s mouth: what journalists are looking for
• Which charities are getting it right and why
• Jude’s “10 channels rule”: how to use content across multiple outlets
• How to use content to increase support and funds

Who should attend:

• Marketing managers
• Press and PR officers
• Fundraising managers
• Strategy managers

This seminar is specifically targeted at the charity and not-for-profit sectors.

Seminar Facilitator:

Jude Habib, Founder & creative director, sounddelivery

Jude is passionate about the power of digital storytelling. She set up sounddelivery a digital media training and production agency in 2006 to help non-profit organisations including charities, museums and heritage organisations and socially minded enterprises  to embrace the changing media landscape.

Jude’s media experience includes twelve years of working forthe BBC as a reporter and producer. She developed and delivered campaigns for radio, TV, online and mobile phones. Campaigns included Children in Need, Ring Around Carers, Hitting Home (Domestic Violence), Talking Teenagers (Parenting) and Comic Relief. sounddelivery has worked with a wide range of clients including Carers UK, The Big Lottery Fund, Museum of London and The Family Holiday Association.

Guest Speakers:

Simon Carter, Assistant Director of Marketing and Communications The Scout Association

Simon has worked in the not for profit sector for over 25 years. Simon currently is the Assistant Director for Media Relations at the Scout Association. He devised and implemented the Association’s highly successful media relations work during its centenary year. He was also part of the team that managed media relations across the globe for the worlds 28 million Scouts. He travels extensively in his work around the UK and Europe offering training support and advice on effective media relations. He is equally at home cooking sausages over an open fire in his back garden as he is in a TV studio supporting the UK’s celebrity Chief Scout Bear Grylls. Simon has experience of working with organisations at all levels. He has advised Trustees of major UK charities and supported youth workers based in small hand to mouth operations who work with the hardest to reach youngsters on the streets of London.

Clare Horton, Editor, SocietyGuardian.co.uk

Clare has  been a journalist for more than 20 years. After starting in local papers, she was the news editor of the Big Issue in the North in Manchester.  She then worked for a news agency in London before joining the SocietyGuardian web team a fortnight before the site’s launch in November 2000. She have been the site editor for the last three years. Clare is a champion of digital storytelling and encourages charities to harness their multimedia content. She has had great success in featuring content produced by charities in relevant Guardian editorial.

Laura Sleight, Head of Media Relations, The Blue Cross

Laura Sleight has been working in media relations for over 10 years, with a breadth of experience across the private, public and third sectors. Since 2007, she has been head of media relations at The Blue Cross, one of the UK’s leading animal charities which helps many thousands of sick and homeless animals every year. Laura is responsible for media strategy and reputation management, communicating the excellent work of the charity to its service users and supporters. She heads up a small team who are focused on identifying and exploiting opportunities across different media, using innovative tactics to maximise media coverage in a somewhat crowded market place. In the last year, The Blue Cross has successfully quadrupled its national media coverage with stories ranging from quirky animal rehoming appeals to campaigning for change in dangerous dogs laws.

Guardian Voluntary Sector Network member discount

Guardian Voluntary Sector Network members receive a 20% discount on the standard delegate rate. If you’re not already a member, you can sign up here – it’s quick, simple and absolutely free of charge.

For more information, call 0203 353 4059 or email seminars@guardian.co.uk or book your tickets on the Eventbrite page.

According to a marketing expert: “Branding the sector is one of the toughest challenges I’ve been asked to deliver.” The key is to define the sector’s DNA. While Volvo equals safety and Heineken is synonymous with refreshment, what does the sector stand for, he asks? We’re still taking your suggestions – please email your ideas to: charityeffectiveness@guardian.co.uk, or tweet your ideas making sure to use the hashtag #cepod.

We’re also keen to incorporate as many listeners’ ideas for future topics for the podcast, so please do get in touch!

This first podcast was presented by David Brindle, the Guardian’s Public Services Editor. It was his first time in the chair, and first time behind the microphone and we think he did a fantastic job. The next podcast will be available at the beginning of April – you can listen by following the link below:

www.guardian.co.uk/charity-effectiveness

We partnered with societyguardian.co.uk to produce a pilot mental health podcast to mark Mental Health Action Week 2008.

Approach

The magazine-style programme – the first societyguardian had ever commissioned – featured psychiatrist Paul Keedwell, author and columnist Clare Allan and Andrew McCulloch, Chief Executive of the Mental Health Foundation.

Clare previewed the TV adapation of her novel Poppy Shakespeare and poet Bose Dania talked about her experiences of depression.

Outcome

This was sounddelivery’s first podcast for societyguardian and we have gone on to establish a great working relationship with the societyguardian team.

Listen to our work