A fresh approach to communications and training
Bookmark and Share

sounddelivery contributes to Woman’s Hour on Radio 4

Aug 18th, 2009 • Category: News

lucy_interviewing_2As part of our work this summer with YHA (Youth Hostel Association) we have recorded the stories of families taking part in a pilot project.  Families’ Activity Breaks – also know as FAB camps – are activity holidays being run by the Ministry of Defence in partnership with the YHA.  Families who have lost a loved one in military service have been spending their holidays together as part of this pilot project to support bereaved children and their remaining parent.  Activities include building rafts, abseiling, rock climbing and flying down zip wires. The aim of the camps is to provide a safe and nurturing atmosphere for families to deal with their grief and meet with other families who have been through a similar experience.  While recording the material we liaised with Woman’s Hour on Radio 4 who were very interested in the subject matter.  We delivered edited interviews to them which they used to make an audio feature and they also invited guests for a studio discussion.  You can hear part of the programme here:

womans-hour-news

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

This is a great example of getting coverage for a project by being proactive and building relationships with the media.  We were in no doubt that the material collected would be compelling and of interest to journalists and made sure to make contacts early on and alert our BBC producer contact about the content.

Reblog this post [with Zemanta]
Tagged as: , , , , , , ,