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societyguardian podcast: Fundraising, Charity Shops and defending Chuggers

Sep 14th, 2010 • Category: Audio and Podcasts

It takes perseverance, innovative thinking, and a strong belief in your mission to be a successful fundraiser during a recession. With government cuts and the public’s fears about where their next paycheck is coming from purse strings are tighter than usual and charity incomes have dipped while pressures on services have inevitably increased.  In this edition of the podcast we take stock of the fundraising sector and look at what’s working, how to keep supporters giving and the role online plays in the mix.

With endorsements from Dame Helen Mirren, the recent television series fronted by Mary Portas and a hike in year-on-year profits it would seem charity shops are riding high.  We ask how important they are to charities and how they contribute to overall fundraising.

And it’s certain that Face-to-face fundraisers, or Chuggers as they’re more commonly termed, are never going to win any popularity contests.  But many charities use them, and they most definitely produce results. Ian MacQuillan from the Public Fundraising Regulatory Association offers his defence of the humble fundraiser…  which certainly gets the guests talking!  Listen below, or check out the Guardian’s Charity Effectiveness microsite…..

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Programme guests

Clara Avery, Head of Supporter Insight & Development at Macmillan Cancer Support

Peter Storey, Director of Marketing at Kidney Research UK

Martin Brookes, Chief Executive of New Philanthropy Capital

Warren Alexander, Chief Executive of the Association of Charity Shops

Debbie Dixon, BHF Regional Manager for London and South East.

Programme links



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