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How to Keep Your Corporate Supporters engaged… and raising more money

Nov 11th, 2009 • Category: Spotlight

We’re putting the spotlight on how you can engage and most importantly retain corporate support for the work you do using multi-media content.  This doesn’t just apply to traditional charities but also organisations including museums and the cultural and heritage sectors many of which now require corporate support.

The Family Holiday Association is a charity which is starting to provide its corporate supporters with a toolkit of multi-media content that can be used to demonstrate to people working within the company the impact their donations are making.

The toolkit includes simple photographs and video, audio case studies and audio slideshow with families who have been on funded breaks.  This approach has been spearheaded by the Chief Executive who, as far as I am aware, is unique in that he actually sent himself on a podcasting workshop and has recognized the impact that these first hand stories are having. sounddelivery has been working with them for a few years to help the charity develop their use of multi media content however it is the charity themselves who’ve been working with their donors to harness this content to raise much needed funds.

One of the audio pieces we produced for the charity which we are most proud of is a short 2 minute profile of one child’s first holiday.  Liam went to Skegness with his mum and cousins and spent a week at Butlins staying in a Family Holiday Association caravan.

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“You cannot underestimate the power of audio, photography and video to build closer relationships with your corporate donors. I was at meeting with the marketing director of a large multinational company. I took out my IPhone and showed him an audio slideshow of a family who had directly benefited from funding his company had given our charity. I have no doubts that he left the meeting wanting to do much more to help more families.”
John McDonald, Director – Family Holiday Association

If you want to discuss how sounddelivery can help you build closer relationships with your corporate supporters using multi-media do get in touch.

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